Title: Analysis summary: Raising community awareness of parenting
Author: Parenting Research Centre and Murdoch Childrens Research Institute
This summary is based on a report that analysed existing Australian initiatives - such as websites or media campaigns - with community awareness-raising messages about parenting. The analysis was undertaken by the Parenting Research Centre and the Centre for Community Child Health at the Murdoch Childrens Research Institute, and commissioned by the Australian Government Department of Social Services.
The report identified six exemplar Australian initiatives with national reach covering a broad range of universal parenting measures:
- Better Health Channel
- Health Direct
- Love Talk Sing Read Play
- My Health, Learning and Development
- Raising Children Network.
The report also provides implications to inform the development of a community awareness-raising initiative about the importance of parenting in the early years. Implications are in five areas:
- developing messages
- messaging about parenting
- messaging channels
- campaign development
- communications research.